List with Fisher: Pricing Info

What are the Advantages?

  • Pricing your property competitively increases interest from knowledgeable buyers who know what's available currently and at what price.
  • People get excited about properties priced competitively; if you start too high and then later come down, they may never look at your property again.
  • Don't let others use your property as an example of overpricing to sell their property. Let your house be competitive and sell itself!
  • Overpricing puts your property outside the range in which it belongs. Buyers looking in that range will never get to see it.
  • Your property may not appraise at the value you have it overpriced at, unless the buyer can make up the difference in cash, the deal will fall through.
  • First impressions are lasting. If priced right your home may sell within the first few weeks.
  • The higher a home is priced, the smaller the pool of ready, willing, and able buyers.
  • You might think getting a lot of money for your home will get you into a new home faster, but if you overprice, it may prevent you from selling and getting into a new home at all.
  • In recreational areas some people start unrealistically high. They believe if it doesn't sell, their property value will only go up each year. Buyers respond negatively to overpricing. Their disinterest leads to property sitting on the market for long periods of time, and often being transferred from one Realtor to another. The impression created is that something is wrong with the property. Ultimately you may end up accepting an offer much lower than what the property is worth, just to get rid of it.
  • In many instances selling at a competitive price puts the money in your pocket faster, thereby allowing you to invest that money and probably obtain a greater return, compared to an inflated price, with less time and hassle.
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