List with Fisher: Pricing Info
What are the Advantages?
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Pricing your property
competitively increases interest from knowledgeable buyers who know what's
available currently and at what price.
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People get excited about
properties priced competitively; if you start too high and then later come
down, they may never look at your property again.
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Don't let others use your
property as an example of overpricing to sell their property. Let your house be
competitive and sell itself!
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Overpricing puts your
property outside the range in which it belongs. Buyers looking in that range
will never get to see it.
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Your property may not
appraise at the value you have it overpriced at, unless the buyer can make up
the difference in cash, the deal will fall through.
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First impressions are
lasting. If priced right your home may sell within the first few weeks.
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The higher a home is priced,
the smaller the pool of ready, willing, and able buyers.
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You might think getting a
lot of money for your home will get you into a new home faster, but if you
overprice, it may prevent you from selling and getting into a new home at
all.
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In recreational areas some
people start unrealistically high. They believe if it doesn't sell, their
property value will only go up each year. Buyers respond negatively to
overpricing. Their disinterest leads to property sitting on the market for long
periods of time, and often being transferred from one Realtor to another. The
impression created is that something is wrong with the property. Ultimately you
may end up accepting an offer much lower than what the property is worth, just
to get rid of it.
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In many instances selling at
a competitive price puts the money in your pocket faster, thereby allowing you
to invest that money and probably obtain a greater return, compared to an
inflated price, with less time and hassle.